• Entrants received a coupon via the Promotions page page for a free 4 pack of GreenEarth® when they purchased a 12 or 24 pack of regular White Cloud® Bathroom Tissue.
  • They tried regular White Cloud® first, and then secretly made the switch to GreenEarth®… to see if their families would notice!
    White Cloud
  • Then, each entrant submitted their Secret Switch story and were entered to win 1 of 10 $500 Walmart Gift Cards!
    Gift Cards
  1. Sue Medlin - Tulsa, OK
  2. Spencer Trial - Oceanside, CA
  3. Patricia Waechter - Amherst, OH
  4. James Furtado - Swansea, MA
  5. John Wise - Magnolia, TX
  6. Jacobe Vanier - Gansevoort, NY
  7. Gaye Lynn Bailey - Round Rock, TX
  8. Lauren Fromme - Spring Hill, TN
  9. Monique Weeks - Beale AFB, CA
  10. Sara Hanks - Montgomery, AL
 
Here is what people said about the Secret Switch

I love it that White Cloud GreenEarth is an eco-friendly product which is awesome for me who is an environmentally conscious Mom. With children, it is also convenient that you can choose sheet size and with 30% more sheets than regular rolls, it offers value for money and will cause no rashes as it is hypo-allergenic. The quilted cloud cushion makes it soft and gentle to use. I thought that being made from 100% recycled paper and fiber it would not have been so soft. I was pleasantly surprised. Overall, I think that this product represents good value for my money.
Marcia

I went out and purchased the regular White Cloud tissue and got the GreenEarth and used it for my family. My family doesn’t like change so what I did was take the GreenEarth tissue out of the package so they wouldn’t notice the name. THEY LOVED IT!!!! No one in the house was able to tell the difference between the two tissues!! THANKS A BUNCH WHITE CLOUD!!!
Linnie

I had an opportunity to do this a few months ago- in my quest to make our family more "green" I switched to recycled paper products. My husband, in seeing the words "recycled" was convinced it would mean scratchier paper, etc. I told him that I would go back to the regular paper products, but didn't - I now store all of our paper products without their wrappers in our linen closet and he's none the wiser!
Angela

I'd received coupons in my mail for White Cloud GreenEarth and was unaware it was exclusive to Walmart. I worked for 5 years as the director of a countywide recycling operation, and before that worked as an environmental chemist, so I am a smart buyer. Finally, I looked to your webpage to see where I could purchase the product and I will never switch!
Carol

It certainly didn’t seem like "green" recycled product. I’ve used lots before that were like sandpaper or thin and ridiculous. White Cloud GreenEarth was the same as the regular as far as how it felt and how it holds up. Very pleased with the product. Will continue to buy and support my environment. Thanks, White Cloud!
Teresa

I’m a regular user of White Cloud. I decided to make the switch to White Cloud GreenEarth. I was skeptical because I had tried another brand of earth friendly tissue in the past. My husband told me not to buy green tissue anymore. When I tried the White Cloud GreenEarth I couldn’t tell any difference in softness from regular White Cloud. My husband tried it and he didn’t notice any difference.
Veronica